I operate at the intersection of product strategy, design leadership, and platform thinking. I lead by example and work hands-on, effortlessly jumping between the big picture and design detail.
My approach is driven by years of insights and experience across sectors, cultures and countries, adapting fluently to project needs and context.
Product Design Lead
I design and lead product experiences for TV, mobile, web and cross-device ecosystems, helping organisations scale content discovery, engagement, and monetisation.
With 15+ years’ experience across companies including Sony Pictures, Channel 4, BBC, and Sky, I specialise in shaping lean-back user experiences, where navigation, personalisation, and performance must work seamlessly across devices.
Design Consultant
Do you need help driving your product or service forward with focus and intent?
I’m available for shorter engagements looking outside-in, augmenting your team or pulling a team together for bigger projects.
Clients
Ida presented solutions that re-defined industry standards and successfully brought people from the entire organization on-board with her new ideas.
Isabell Terry | Senior Manager, Digital Media Operations, Sony Pictures
Ida is a rare talent - she is able to balance practicalities with innovation and is truly dedicated to putting technology to the best possible use for real people.
Louisa Heinrich | Executive, BBC New Media & Technology
Ida has an amazing ability to reduce complexity into simplicity. She is as adept at product development as she is user experience.
Gulliver Smithers | CTO/CPO, Tech Product Consultant