Helping a gaming market leader to co-create a future vision for online Poker.

I was hired as an independent consultant to act as a coordinator and catalyst for a product innovation work stream. By leveraging the passion and knowledge of a highly skilled internal team, we created a product vision – A North Star to guide decisions and inspire future work.

Framed by an insights report synthesising data, market research and wider world trends, I designed and facilitated a series of ideation workshops with global design, product and commercial teams across territories.

The final deliverable was a Product Vision Framework, articulating how to create value, where it fits into peoples’ lives and who to serve. The framework was widely adopted in the organisation as a tool to steer internal organisation, culture and product development.