Poker 2030+ Vision
Over a period of 6 months, I spearheaded an innovation programme to define a bold product vision that captured future opportunities, resonated with customers, and set a clear course of action.
In today’s rapidly changing world, product innovation is the difference between leading the market and chasing it.
Framed by an insights report synthesising data, market research and wider world trends, I designed and facilitated a series of ideation workshops with global design, product and commercial teams across territories.
The final deliverable was a Product Vision Framework, articulating how to create value, where it fits into peoples’ lives and who to serve.
The Vision aligned global product teams towards a single, strong North Star
The collaborative approach made team members felt empowered and inspired them to take ownership of the product vision
The Product Vision Framework was widely adopted as a strategic tool for product, tech and marketing
The innovation workshops led to culture changed, fostered cross-border collaboration and inspired new ways of working
I started by gathering data & research from the internal product, design, technology, innovation and marketing teams, then contextualised with bigger world trends to produce an insight report.
The report was structured into 7 opportunity areas, pulling in data, evidence, exemplars and “How Might We…” for each area .
These areas were used as starting point for ideation, allowing the workshop participants to collaborate and explore broadly before converging and building out the winning ideas.
The workshop program ran across 3 continents and leveraged the expertise of a global, multi-skilled team.
The participants were introduced to user-centric methods to generate and validate ideas and experimented with AI tools to produce early prototypes.
I facilitated the first couple of workshops, the developed a workshop playbook and coached members of the internal design team to run the subsequent workshops independently.
The final deliverable was a Product Vision Framework. At the centre, 3 core experience principles articulating how to create value, where to fit into peoples’ lives and who to serve.
The framework was widely adopted and championed by senior leadership as a practical tool to steer organisation, prioritise the product roadmap and develop new features.
