The Dalmore
Design of a new DTC e-commerce site to reach new, younger luxury consumers and strengthen the Dalmore brand globally.
The website was brought to life with animations and image-led UI, moving away from a traditional static look to a more dynamic, emotionally engaging direction. Each UI component reflects the brand's excellence in execution and conveys the luxurious nature of the brand.
As The Dalmore is known for its strong creative leadership – I worked closely with the internal marketing and product team to deliver this project within four weeks.
Exceptional sales performance, exceeding expectations within the first week
Multiple limited-edition collections sold out rapidly within days of launch
A high average order value, reflecting strong consumer demand and premium positioning
Over 15,000 users registered on the platform, creating a highly valuable database for targeted marketing and long-term engagement
